Cookie policy

Introduction

Cuckoo Fibre Limited (“Cuckoo”, “we, “our”) uses cookies on its website. This Cookie Notice explains more about cookies and why we use them. It also explains how you can control and opt out of receiving them.

This notice should be read together with our Privacy Notice which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.

We update this Cookie Notice from time to time, in response to changes in applicable laws and regulations, changes to our processing practices and to products and services we offer. When changes are made, we will update the final section of this notice. Please review this Cookie Notice periodically to check for updates.

What are cookies?

Cookies are small text files that are stored on your browser or device by websites, apps, online media and advertisements. There are different types of cookies. Cookies used by the company that operates the website you are visiting are called “first party cookies”. Therefore, cookies when visiting our website are first party cookies.

Cookies served by companies that are not operating the domain you are visiting are called “third party cookies”. For example, we may allow Google to set a cookie on your browser while you visit our website https://www.cuckoo.co/broadband and that would be a third-party cookie.

Cookies may also last for different periods of time. “Session cookies” only last as long as your browser is open. These are deleted automatically once you close your browser. Other cookies are “persistent cookies”, meaning that they survive after your browser is closed. For example, they may recognise your device when you re-open your browser and browse the internet again. When you visit the Cuckoo websites, we will ask you whether you agree to our use of cookies.

How do we use cookies?

We use cookies to distinguish you from other users. We also use them for analytics and advertising so we can improve your experience and the relevance of what you see when you access our website.

Do I have any options about use of cookies?

As a user of our website, you can choose what cookies to accept. Simply browsing our website does not mean you agree to the use of cookies. We ask you when you first visit our website via a pop-up banner to accept or reject the use of cookies. This pop-up clearly explains why we use them and asks you to make an affirmative action by clicking “Continue”.

What Cookies do we use?

 The cookies we use on our website fall into the following categories:

Essential Cookies

These cookies are essential for the proper functioning and security of our website. They enable users to log in to their accounts and sign up for our services. Essential cookies retain important information such as shopping cart items and form submissions. Additionally, they contribute to security measures like authentication and fraud prevention, safeguarding user data and transactions.

Analytics and Customisation Cookies

We use these Cookies to help us understand our customers and spot ways in which we can improve our service to you. We may customise your experience to give you more relevant information. These cookies play a vital role in enhancing user experience and optimising website performance. By enabling personalisation features, such as storing user preferences and facilitating website optimisation tests, they ensure a tailored and seamless browsing experience. Additionally, these cookies support website analytics, collecting data on visit duration, user behaviour, and browsing patterns. This data helps us analyse website traffic, visitor demographics, and user engagement, allowing us to better understand our customers and identify areas for improvement in our services.

Marketing and Social Media Cookies

We use these to give you more relevant offers and to measure the effectiveness of our advertising campaigns. These cookies are utilized for advertising purposes, allowing for the storage of data such as ad performance metrics and user interactions. They enable the measurement of advertising campaign effectiveness and the customization of ads to be more relevant to individual users. Additionally, advertising cookies support retargeting efforts by sharing information about visited pages with advertising platforms to deliver personalised content based on user interests and behaviour.

Advanced matching

Advanced matching helps us to optimise our targeted ads and drive better end results for our digital marketing campaigns. We do this by using a pixel on our website that collects recognisable form fields and other sources of information that contain personal data such as your first name, surname, address, and email address. The Google/Meta pixel then receives this securely hashed information along with the event, or action, that took place. Google/Meta then use the hashed information to determine which people performed an action in response to our ad. After matching, both Google and Meta discard the hashed information.

Conversion API

Conversion API allows us to send web events from our own servers, directly to Google/Meta, without being reliant on browser-based tools, including cookies. This process means that we have a direct (and more reliable) connection between our online marketing data and Google/Meta. We may use website events and/or offline conversions to help with our ad personalisation, optimisation, and measurement, for the purposes of showing you more relevant ads.

3rd Party services used at Cuckoo

• Facebook pixel – Please see About Meta Pixel for more information.

• Meta Conversions API – Please see About Conversions API for more information.

• Google ads – Please see Google Cookies for more information.

• Google ads Enhanced Conversions – Please see About enhanced conversions for more information.

• Google Analytics – Please see Google Policies for more information.

• Intercom - Enables us to talk with you via our online chat support.

What about cookies from other sites

We may have links to other organisations’ websites, apps or social plug-ins. When we include these links and social plugins, it gives those sites the flexibility to use cookies. They can’t read any cookies we set from our website, and we can’t read any cookies they set, but it lets them do the same kind of traffic measuring that we do on the rest of our website, and it also lets them know whether you’re logged in. Other websites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) may also use cookies, which we cannot control. These cookies are likely to be analytical/performance cookies or targeting cookies. You need to make sure you are happy with those cookies before entering those websites.

Changing Your Cookies Preferences

You can allow or block cookies by activating the setting on your browser that permits you to change the setting of all or some cookies. If you would like more information on how to manage cookies on some popular browsers, please click on the links below.

• Internet Explorer

•  Google Chrome

•  Apple Safari

•  Microsoft Edge

•  Mozilla Firefox

You can find more detailed information about how you can manage cookies at the https://allaboutcookies.org/ and   https://www.youronlinechoices.com/uk. Please note that if you do set your browser to reject cookies, you may not be able to use the features of the Cuckoo website. Most of the website will function normally, however, functions that rely on cookies such as the use of our online enquiry form, will be disabled.

Contact Us

If you have any questions about this Cookie Notice or the information we hold about you, please contact us by using the details set out in our Privacy Notice.