Partnering with British Bobsleigh feels like a natural fit—both of us are all about leaving the competition in the cold and setting the pace for everyone else. 

Our recent nationwide roll-out is opening our full-fibre customer-obsessed offering to a record number of households showing we’re a major player - just like British Bobsleigh.

We wish Adam and the team the best for the season ahead as they aim to qualify for the 2026 Winter Olympics.

Thirty years after the Jamaican Bobsleigh film Cool Runnings premiered, Cuckoo hopes to be the new lucky egg in Team Baird’s mission to qualify for the 2026 Winter Olympics. 

To celebrate the sponsorship, our CEO Paul Hellings joined GB team members Adam Baird, Jens Hullah, Luka Williams, and Austin Milward, to experience the super fast exhilaration of travelling in a bobsleigh. 

Located at the University of Bath, the team trains at the UK's world leading bobsleigh push-start track, before travelling the world to train and race on real ice tracks. 

Just as the bobsleigh team pushes limits on the track reaching speeds of 90mph, Cuckoo is challenging the stagnant broadband industry, offering download speeds of 900Mbps.

With this partnership, Cuckoo goes further in its mission of speed and fairness while supporting athletes who embody those same values.

The news comes shortly after Thinkbroadband registered that Cuckoo may possibly be the retailer with the largest full fibre footprint, exploding nationally to an initial 17M+ homes. Made available through the AllPoints Fibre wholesale platform.

Time on ice is absolutely pivotal to chasing our Olympic dreams, and last season was the biggest boost in the right direction. 

As Team Baird’s Platinum Sponsor, Cuckoo is giving us the opportunity to put the tools and the training in place to do what we need to. 

Cuckoo and British Bobsleigh renew high-speed partnership

Cuckoo’s sponsorship last year supported the most successful season yet for Team Baird. Led by pilot, team manager, and Royal Marine commando Adam Baird.  

The best way I can describe it is…It’s like going on a roller coaster, whilst crashing a car

The nation may be preparing to cheer on Team GB at the Paris Olympics, but we have our sites set on glory of a frostier nature as one of the principal sponsors of Team Baird GB Bobsleigh team.

Bobsleigh remains our most successful Winter Olympic sport. It’s fast, daring, super cool and a sport where hundredths of a second are the difference between success and failure, and everything has to be pinpoint accurate …just like running a broadband company.

We caught up with brakeman, Austin Milward during his offseason training in Bath to hear how about the season so far and what lies ahead on their quest to qualify for the Milan Cortina 2026 Winter Olympics.

We’re led by Adam (Baird), he’s the pilot and team manager, he’s a real leader and is still active as a marine commando. I think he's about to do 14 years. 

The team has been competing at the Europa Cup and World Championships this season but we’re one of a number of Team GB teams, all vying for a place at the Winter Olympics.

I was finishing up university at Bath and Ads (Adam Baird) found me in the gym, tapped me on the shoulder and said, "you're a big lump, do you want to come do bobsleigh? And I was like, what?"

I attended the trials and absolutely loved it and ever since then, it's been my whole life. I've completely flipped my entire life to be Bobsleigh. It's the best decision I ever made. I get to travel the world with great people and compete against the World's best.

I've done a lot of sports. I've done rugby, I've played football in America, judo, kickboxing, jiu-jitsu, swimming, rowing... everything. But nothing is like the intensity of Bobsleigh. 

The best way I can describe it is…It’s like going on a roller coaster, whilst crashing a car.

Give us an overview of the season so far.

We debuted at the World Championships in Germany, World Cup in Norway, Latvia, and the USA, and achieved personal bests in the Europa Cup (EC) . We’ve had one of the longest, most gruelling, yet highest-achieving seasons.

After 2 months on ice in preseason between Lillehammer, Norway and Sigulda, Latvia, our first race of the season in Norway was no small order. A frozen December week of EC racing, in both the 2-man and 4-man events, saw 04:00 am daily wake-ups and racing at deadly -20°C under the northern lights.

Adam expertly drove his way to his first wider podium position in the 2-man sled.

He then  led the team forward and rocketed us in the 4-man sled to a top 3 push start time, firmly stamping his and our name collectively as  real contenders this season. Adam is an incredible athlete and  he continues to showcase the immense work it takes to compete. 

In January  we had a great time competing in some more EC races in the stunning St. Moritz, Switzerland and the aggressive Altenberg, Germany before heading to the World Cup in Lillehammer, Norway.

This was followed by Team Baird’s World Championship debut in February where Adam  guided the 4-man across the finish line across 2 days of racing.

The aim of the game is to qualify for the Winter Olympics., but to do that we need to remain focussed and think about the next season.  Right now, we’re back on the dry, training in Bath. For me everything is sprinting - lifting heavy weights really, really fast and working as hard as you can for the minimal amount of time.

If we make it to the Olympics, the track is new for all of the teams. I think it’s going to really shake things up. So, driver skill and all the work we put in at the gym is going to make the difference.

Adam has to fund everything. Time on ice is absolutely pivotal to chasing our Olympic dreams, and this season has been the biggest boost in the right direction. As Team Baird’s Platinum Sponsor, Cuckoo’s involvement has allowed for the most successful season yet giving us the opportunity to put the tools and the training in place to do what we need to.

Finally, we have to ask. What is it like to crash?

I crashed with Ads on our first ever run down Sigulda in Latvia, and if I'm honest, I absolutely loved it. It was brilliant, 'cause, you know, you suffer more in the imagination than you do in real life. So people who haven't crashed get really, really worried about it.  I needed to have a crash just to get one under the belt. So, I know what it feels like and actually when it happened, I was totally calm.

Bobsleigh.mp4

What's ultrafast with a splash of Yellow? No, it's not full fibre broadband from Cuckoo (although that is ridiculously fast) it's Team Baird the Cuckoo sponsored GB Bobsleigh team

The fastest team on ice. An update from Team Baird 

We can’t think of one good reason to switch to Cuckoo. We can think of at least five.

Ultrafast speeds of up to 900Mbps. Full fibre means you get a fibre optic cable directly into your home (none of those slow old copper wires) with all the speed you need to stream, game and WFH 24/7, all over your home. Discover more in our handy guide

No sneaky tricks. We'll always get you the very best price and stay totally honest about what you're paying for. 

Not to toot our own horn but we've topped Money Saving Expert's poll for customer service. Not once but twice- just to prove it wasn’t a fluke. 

Our lovely UK-based Customer Care team are only ever a phone call away. And will always do their very best to get it sorted.

Sign up in two minutes and we’ll start your switch then and there. Your whizzy new router should be with you 10 days later. And if you need an engineer, they’ll pop by and get you connected in no time. Visit our switching page 

The eero Pro 6E is built for speed, security, reliability, simplicity and, well, everything you ever wanted your router to be. It can keep 100+ devices connected all over your home without breaking a sweat.

Switch to Cuckoo and our Customer Care team will guide you every step of the way. And you can track how it’s going in your Cuckoo account. You can even pick your own network name and login instead of being stuck with a crazy scramble of random letters and numbers. 

Fast, fair, feel-good broadband.  Five ways in which we’re making broadband way, way, way better. From top to bottom, it really can be something to feel good about.

Cuckoo and British Bobsleigh renew high-speed partnership

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