Josh G | Social Media & Content Lead
8K TVs, your PS5 Pro, fridges that tell you when the milk’s going off… smart devices are truly amazing. And in 2025, we’ll be using them more than ever.
There’s just one thing they absolutely need to work properly, and that’s your broadband. Which is why it makes sense to go for the speediest and most reliable kind: full fibre.
From AI-powered ovens to automatic blinds, robot vacuums to self-watering plants, smart home tech really and truly does it all for you. Which is great, of course, until your Sunday roast stops roasting because of a sketchy Wi-Fi signal.
That won’t happen with full fibre broadband, though – as it’s genuinely way more reliable than any other kind of broadband. Pair it with an eero router, and you’ll get the very best signal and coverage everywhere in your home.
Like most people in the world, you’re probably streaming your favourite movies and TV shows on platforms like Disney+ and Netflix. But no-one wants to see that dreaded wheel of doom in the middle of the big Severance season 2 finale. With full fibre broadband, there’s not a buffering wheel in sight – even if your housemates are, for some reason, watching something else at the same time and using up bandwidth.
Check out this guide to see what kind of broadband you need for different streaming platforms.
If you take your gaming seriously (hello, Helldivers 2) you’ll need to take your broadband just as seriously. Because aside from playing online, which you need a solid connection for, loads of games rely on cloud services like Xbox Game Pass just to download. If your connection’s a bit patchy or your bandwidth’s struggling, this can mean high ping during a game, or waiting ages for an update. But again, full fibre broadband and an eero router makes all that a thing of the past.
Whether you’re a streamer, gamer, or your flatmate just can’t get enough of that robot vacuum, you’ll need full fibre broadband to keep all your devices working smoothly. Our speeds go up to a whopping 900Mbps, and while you’re with us, you’ll get access to an eero Pro 6E router worth £249.99*, boosting signal and coverage everywhere in your home.
*eero price based on Amazon RRP.
Ultrafast. Superfast. Faster-than-the-speed-of-light-on-a-bike fast. Lots of broadband providers make big promises when it comes to connection speed. But what is ‘a good speed’? And when it comes down to it, how fast is your internet really?
Most broadband providers shout about their download speeds, which are usually much faster than their upload speeds. But as we change the way we work, rest and play online, uploading is becoming more and more important.
By the end of the year, 7.2 million UK homes are predicted to own at least one smart home device. But even if your fridge isn’t sending you regular milk-based status reports yet, your home’s probably way smarter than you think. And it needs broadband to match.